Sales mistakes can cost your business both money and reputation. The Numeral Digital team shares tips on how to improve sales processes and increase efficiency in customer interactions.

1. Process Control 

Regularly monitoring customer communications prevents chaos and errors. Don’t leave this process unattended.

2. Guidelines and Scripts 

Clear guidelines and scripts help avoid mistakes due to lack of knowledge. A structured conversation with the customer improves conversion and saves time.

3. Key Metrics Statistics 

Track budget, number of applications, CPL, conversion rate, turnover, and average check. This data helps forecast expenses and profits, taking only 1-3 hours a month.

4. Using a CRM System 

A CRM system controls the quality of work with applications, the length of the deal cycle, and the effectiveness of promotions and sales funnels. It’s important not only to implement a CRM but also to use it actively.

5. Responsible for Applications 

Assign a qualified specialist to process applications. If this is handled by someone with many other responsibilities, efficiency suffers.

6. Proper Attitudes 

The employee working with applications must have the right attitudes and understanding of sales. If they believe that “selling is bad” or “clients should sign up on their own,” they should not interact with customers. Selling means helping the client solve their problem.

7. Sales Funnel and Кey stage of the funnel 

The sales funnel helps the customer move step by step towards the purchase. The key funnel stage is an action after which the probability of a sale significantly increases, such as a test drive for a car.

8. Employee Competence 

Employees should be polite and competent. They should not “drain” applications, only work with “hot” clients, or fail to perform tasks related to lead communication. Set up the CRM so that applications cannot be deleted and regularly check their quality.

The Numeral Digital team hopes these tips help you avoid mistakes and improve your business results.