Hello, my name is Dmitry Burmistrov, and I am the founder of the marketing agency Numeral Digital. In this case study, I will tell you how we helped the AI startup LangSwap.app, an application for translating videos using AI, attract 123 users in just 1 month with a minimal budget. Get ready for an exciting story!

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About the Project

LangSwap.app is an innovative application that uses artificial intelligence to translate videos into any language. The project aims to make video content accessible to a global audience by providing high-quality automatic translation and dubbing.

 The creators of the LangSwap.app reached out to us for help. They had a finished product but didn’t know how to find their target audience and attract their first users.

They tried to understand market needs by conducting 2-3 interviews per month, but this was not enough.

Setting Goals

The first thing we did was identify three main goals:

1. Understand the target audience and their needs.
2. Attract the first users to test the product.
3. Gather feedback to improve the product and develop a user acquisition strategy.

Market Research

We started by defining the client’s goals, creating a project roadmap, and preparing a detailed script for interviewing the target audience to gather all the necessary information for further work.

Our initial hypothesis included infopreneurs, online school producers, bloggers, and teachers.

Next, we conducted market research, studied competitors, and various online resources, compiling everything into one document.

We then began searching for representatives of the target audience among acquaintances, conducted interviews and discovered what they really wanted.

After gathering all the data, we confirmed our hypotheses and understood who our target audience was and what they needed.

The next step was to find the first users willing to test the product and give us their feedback.

Creating a Sales-Driven Website Structure

A sales-driven website structure is needed to effectively present the product and engage the target audience while filtering out those who are not interested. We prepared three variants of the Landing Page structure, focusing on different segments of the target audience and their needs.

Each page addressed the target audience’s problems in their language, based on interview data.

We then handed over all the texts to the client for design and layout. The result was the following website:

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Testing and Optimizing Targeting

We launched ads on Facebook and Instagram and conducted A/B testing of various creatives, texts, and landing pages, analyzing and optimizing them to achieve maximum efficiency with a very limited budget of $500.

During the research phase, we identified the three most promising countries and launched ads specifically in those countries, adapting the content to local specifics.

Results

• Despite a limited budget, we attracted 123 new users in 1 month: This allowed us to gain the first users and gather real feedback for further project improvement. 
• We developed a roadmap: Based on the collected data, we created a plan for further development and promotion of the project. 
• We gathered real statistics on conversions, click costs, registrations, etc.: Understanding these metrics allows for better planning of budgets and user acquisition strategies.
• We proved that the product is interesting to users: We confirmed that the LangSwap.app project is in demand in the market. 
• We gained confidence in the direction and understanding of the product’s potential. 
• We opened the path to investors: The obtained data and achievements provide a solid foundation for attracting investments.

This story is an example of how strategic planning and research can lead to success even with a limited budget.

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