The Benefits of Targeted Advertising on Instagram
- Audience: Instagram has over a billion accounts, representing about 1/7 of the world’s population. For businesses, this means access to around a billion people to engage with.
- User Loyalty: Instagram users are receptive to ads, actively clicking and following links.
- Affordable Traffic: If you’ve worked with targeting but didn’t achieve good results, don’t be discouraged. Likely, there was an error in your strategy or task setting. When properly set up, Instagram ads can be both cheap and effective.
- Numerous Settings: Users can set up ads directly from their Instagram account in just a few clicks. Start by switching to a Business or Creator profile and click “Ad Center” on your page.
Numeral Digital has successfully helped businesses attract leads through targeted ads on Facebook and Instagram for over 8 years. In this article, we share proven Instagram ad strategies based on our real experience.
EFFECTIVE INSTAGRAM TARGETED ADVERTISING STRATEGIES:
1️⃣ Quiz Ads (Optimized for Conversions)
Quizzes are interactive surveys that help attract potential clients by asking them a few questions before offering them an offer.
How does a quiz work?
The user sees an ad with an offer. To access the offer, they need to answer a few questions on a special page.
Quiz Structure:
- Landing page
- Questions
- Results
- Contact form
Quiz Objectives:
- Generate leads
- Increase website conversions
- Convert followers into clients
- Test a hypothesis
- Conduct research or recruiting
- Segment the audience
Examples of Use:
Quizzes work well in real estate, educational projects, and beauty services. They are also effective in B2B. It’s important to tailor quiz questions to your offer to convey product value and engage the user. Use tools like Quiz Maker to create quizzes.
2️⃣ Facebook Lead Form Ads
Lead forms allow for quick and easy collection of potential clients’ contact information.
How do lead forms work?
The user sees an ad and clicks the “Learn More” button, presenting them with a form to submit their contact details. Only after filling out the form will the user receive further information. You can then direct the user to your website or Facebook business page for more detailed service information.
Lead Form Objectives:
- Clearly convey important information about the offer.
- Collect contact data quickly and effortlessly for the user.
Examples of Use:
Lead forms are suitable for a wide range of niches, even those with high average transaction values, such as real estate.
Lead Form Nuances:
- Typically, 40-60% of lead form submissions are non-targeted, but this is offset by the low cost per lead.
- A sales team is essential to promptly follow up with potential clients.
- Respond to lead form submissions within minutes to maintain relevance.
- Lead form conversion rates are quite good: depending on the niche, conversion rates can range from 1-5%.
3️⃣ Messenger Funnels (Chatbots)
Automated message sequences that nurture users towards making a purchase decision.
How does a messenger funnel work?
The user sees an ad and clicks through to a mini-landing page with a brief offer description and a subscription button for a chatbot in their preferred messenger.
Funnel Objectives:
- Automatically nurture clients towards a purchase or lead submission.
- Convey the value of the product/service.
- Increase trust in the company through consistent interaction.
- Subtly remind clients of your business through regular messaging.
Examples of Use:
This strategy works well for selling digital products, business services, B2B projects, and other niches. They build a subscriber base that automatically receives messages to maintain interest in your offer.
4️⃣ Direct Message Ads
A classic and effective way to interact with clients.
How does Direct Message advertising work?
The user sees an ad and, upon clicking the button, is directed to your Instagram profile’s Direct Messages. You can set up automated replies and questions for quick interaction.
Direct Message Objectives:
- Ensure direct and quick communication with the company.
- Increase trust through familiarity with the company’s Instagram profile.
Examples of Use:
Direct Message ads are effective for online stores, automotive services, beauty industries, and infobusiness.
Main Advantage:
Users don’t need to go to external resources, ensuring reliability and speed in handling inquiries.
Despite the proven effectiveness of these strategies, we always recommend testing various approaches and adapting them to your business.
Ready to collaborate?
We will develop an individual strategy tailored to your business and help you attract leads. Sign up for a Free Strategy session, and we will contact you to discuss all the details.
